This is the the second of a two-part post on Doximity, the one million member community for physicians, physician assistants, nurse practitioners and pharmacists. Here’s where you can read the first post.
Doximity is the largest social media network dedicated to health care professionals. With over 1,000,000 members, providers have a unique opportunity to connect with their peers. This platform allows them to send information securely to collaborate on patient care, and it also facilitates communication and provides a way to share experiences with a like-minded audience.
One way clinicians can use Doximity to connect with colleagues is through Op-Med. Op-Med, started in 2018, is Doximity’s own publication authored by practicing clinicians. This platform provides a chance to reflect on experiences while navigating the world of medicine, and share these experiences with a broad audience. Topics range from novel treatments to a lesson learned from a patient experience. These stories are oftentimes quite personal and heartfelt, and resonate with readers in a way that only physicians can elicit from their peer group. Because of this, articles organically lead to high engagement between physicians and result in new connections and larger networks.
Things to know about submissions to Op-Med:
- Pieces must be written from the voice of the physician and may have up to 5 authors.
- Submissions should range from 600-1000 words and be sent as a Word or Google document.
- Include a Doximity profile URL and a short 1-2 sentence biography with a submission.
- Submit to Op-Med by emailing email@example.com and remember to include “Submission” in the subject line.
Op-Med pieces are shared on Doximity’s newsfeed, and select articles are sent to members in a weekly email. Submissions can also include previously published content from a personal blog, but be sure to include a link to the original post.
For communications pros, by helping to educate your physicians about Op-Med, your team can increase engagement on the platform and foster new physician relationships. This option provides a great way to highlight their expertise while forming valuable connections. Read more on the benefits of publishing to Op-Med here https://www.doximity.com/opmed.
Mary Adam is a marketing specialist at Mayo Clinic, where she works on special projects to help physicians improve their online reputations through the use of social media, including Doximity, LinkedIn, and Twitter.