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Tue, Sep 3 3:52pm · Excluding Audiences on Facebook - OB/Pregnancy-Related in Give & Get Advice

Hello,

I am working on an OB campaign, and we are trying to be sensitive to people who may be experiencing infertility or loss. Our ads have photos of babies and talk about "first heartbeat" and other feel-good stuff, for those who are expecting. However, we don't want these messages served in an Instagram story to someone struggling to get pregnant. Do you have hints for excluding certain audiences/demographics in order to serve the ad in an appropriate/sensitive way? (At the same time, we do have billboards that carry out this same message, but social media feels more intimate to me.)

Thank you for any insights on this!
Angie

Fri, Jun 21 11:52am · Including Logo in Facebook Profile Twibbon? in Strategy, Policy & Best Practices

Agreed – we share the same concerns. Rather than a one-time post, it's connecting the brand to all social media behavior (front and center). At the same time, I do see the benefits related to brand amabassadorship. Tough decision!

Fri, Jun 21 11:49am · Handling Negative Comments - Beyond Your Page in Give & Get Advice

Hi there,

I'm curious in general as to how you handle negative comments/reviews on your page. Do you keep and respond, hide, delete, other? Also, how do you handle negative comments that are on other pages (such as media pages)? I understand you cannot hide the comment since you do not own the page. Often a response there is unwelcomed. Reporting may not work, if it's not technically wrong (i.e. "[Your brand] is horrible!"). What else can be done?

Thank you!
Angie

Thu, May 23 1:09pm · Including Logo in Facebook Profile Twibbon? in Strategy, Policy & Best Practices

Good question! πŸ™‚ It's a border/filter that you can apply to your profile picture on Facebook that features a cause or message. (For example: donate life, happy nurses week, etc.) There may be other options than "Twibbons" but I know that's one way to get the filter added.

Wed, May 22 10:49am · Including Logo in Facebook Profile Twibbon? in Strategy, Policy & Best Practices

Hello,

Has anyone tried adding a Twibbon or profile picture overlay for Facebook users to incorporate your brand or cause? As we're building a new hospital, we thought it might be fun to create one (i.e. "I'm building the future of healthcare" with logo added); however, we're a little worried about the potential risk. Because it's on the profile picture, it would technically be endorsing all behavior on Facebook (likes, comments, shares) vs. just encouraging employees to share brand posts. Also, I don't know that there's a way to verify you work at the organization, so there's potential anyone could apply the Twibbon. Looking forward to your feedback if you've considered exploring this option.

Thank you!
Angie

Dec 22, 2017 · Security and Facebook Check-Ins in Give & Get Advice

Thanks for the super helpful answer! It doesn’t happen often here, but there have been a few alarming posts where I get security involved. Your approach sounds like a good one — and good point about trust! πŸ˜‰

Thank you again!

Dec 14, 2017 · Security and Facebook Check-Ins in Give & Get Advice

Hello,

I’m curious – how does your social media team communicate with your Security department regarding online trolls who may be a danger in real life? For instance, we’ve had situations where the commentary was quite alarming, and I’ve alerted our Security staff with the online background. Has anyone considered giving admin rights to someone on the Security team in order to monitor Facebook check-ins? (I could see this being especially helpful for any alerting posts made on nights/weekends.)

Thanks for any insights!
Angie

Nov 2, 2017 · Media Filming ER Entrance – How to Handle? in Strategy, Policy & Best Practices

Hello,

I have a more traditional media relations question. It is our policy to escort any media on our campus. Recently, we had local media come to the ER to film the ambulance. They did not notify our team, and security got involved. How do you handle media escorts when it’s on sidewalks/nearby entrances, where patients could still be seen? Do you require that the public relations team still be notified, or only if the media are going inside the building? Also, what do you do if media seem to leave but then stop and film the doorway?

Thanks for any insights!
-Angie