Hello Matthew, thank you for responding!
We have three people who have access to our channels and can physically post, but the work is falling to one person in particular.
On a day-to-day basis, the monitoring of these channels is simple and not too much for one person to manage.
But what we're trying to figure out is whether last-minute requests on the weekend — for writing/drafting of text and then the posting of images that have been sent along — falls under the best practices umbrella.
I guess, in short, we're looking to set expectations with people within our organization — mostly our events team. We're also looking for creative solutions so our events team feels that they are getting the communications support they need while out on the road.
We've also tried to change the conversation a bit here internally. We've rolled out hashtags for use on Instagram so we can repost on Monday. We've talked about allowing our events team to "take over" our Instagram channels on those days where they want to have a presence. But our events people feel that the only social media that counts is the stuff that appears on FB.
For me, I think of FB as our most corporate and buttoned up of all our social media channels and I feel that Instagram is more appropriate for this kind of in-the-moment photo sharing.
Additionally, for more context, we have created "events" on FB with all the applicable details so users can find them later or on the day of the event. We boost these events two weeks prior to the date of the event, but again our events team is worried that this is not enough and wants day-of posts and recap posts.
Any insights help!