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About

First Name
Brendan

Last Name
McAdams

Work Phone Number
201-317-4838

Job Title
Managing Director

Twitter Name
@expertscapenews

I am a
Marketing professional

Posts (40)

Wed, Jun 12 11:12am · Favorite Podcast on Rare Diseases? in Share

Hi Allison…did you ever get any answer to your question?

Is this link helpful? http://expertscape.com/ex/heterotaxy+syndrome

Mon, Jun 3 10:26am · Best LinkedIn Tools for Boosting Sales in 2019 in Platforms, Software, and Tools

@beg9040 Thanks for this, and appreciate the heads-up on the 3rd-party tools.

The product/service (www.expertscape.com) identifies and objectively quantifies expertise by specific medical topics using PubMed data and our methodology. Think if it as a global physician directory, but with physicians listed by how much they know about the specific condition/diagnosis/topic. The primary goal is to increase awareness of the site and to highlight those who are top-ranked.

B.

Mon, Jun 3 10:12am · Best LinkedIn Tools for Boosting Sales in 2019 in Platforms, Software, and Tools

Matthew, Chris – I appreciate the feedback and the perspective, which definitely makes sense. Most InMails that I get are sales pitches (recruiting, primarily) so of limited interest. Thanks!

Fri, May 31 4:37pm · Best LinkedIn Tools for Boosting Sales in 2019 in Platforms, Software, and Tools

Stacy, thanks for posting this. Some great suggestions, and timely. A couple comments, questions for you or anyone reading this.
1) Linkedin is great, the most useful/rational social media tool…but my experience with InMail is totally different. I send out InMails with some frequency(very low pressure msgs/no sales pitch/usually a question or copy of their Expertscape data) but my response rate has been underwhelming. Does anyone have different experience, or advice on how to use it more effectively? (Also, it's bothersome to me that you've no idea if someone read the msg or not.)
2) Does anyone have experience with any of the Linkedin add-ons mentioned, or ones they can heartily recommend?

Cheers,

Brendan

Wed, May 22 12:52pm · Ask Lee Aase (Almost) Anything

Great question. I'd like to hear about that!

Mon, May 20 7:34am · Advice re: Healthcare Marketing & Physician Strategies Summit in Give & Get Advice

Thanks to all for the advice. I'm Chicago-bound and eager to learn more.

Brendan

Mon, May 13 7:49am · Advice re: Healthcare Marketing & Physician Strategies Summit in Give & Get Advice

Hi Matthew,

You should check out Chris and Reed's podcast. They cover physician recruiting in one of the episodes, and the commentary is always smart and entertaining. This one was particularly good – http://touchpoint.health/podcast/tp70-using-digital-to-engage-referring-physicians/

Brendan

Mon, May 13 7:41am · Advice re: Healthcare Marketing & Physician Strategies Summit in Give & Get Advice

Hi Chris,

Thanks for this, and I'm going to try to make it work (given the late date.) And if I go, I'll be sure to attend your session.

BTW, am really enjoying your podcasts!

Brendan

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