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Chief Digital Officer

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Communications professional

Posts (25)

Wed, Jul 8 7:45am · Using Content Creation as a Strategy in Give & Get Advice

Thank you, @LeeAase. We do have a blog on the website and publish a 2-3 times a week already. Therein lies my dilemma – do I increase the frequency to 12-15 times a week to feature all of these additional items that have been curated and shared only on social media? That adds capacity considerations for a small staff. Or do I come up with some kind of compromise. I'm wondering if a compromise is creating a weekly post containing just curated content would be a compromise that the current in-house team could handle. Or if there's a better way. Thank you again.

Tue, Jul 7 11:22am · Using Content Creation as a Strategy in Give & Get Advice

Thank you both for your replies!

@hagm04 Hi Linda – I think it's a volume issue that I'm navigating. I'd be inclined to post on our blog and then promote on social. But that would add an additional workload of 12-15 blog posts a week. Therein lies my dilemma – do I reduce volume of posts on social so I can have the capacity to do more blog posts that are shared on social? Or is there another possible solution I haven't figured out?

@matthewrehrl the new website is all deep content now along the lines of what you are describing. It's set up for SEO with a pillar/cluster format; all pages are formatted for voice search with keywords, title tags and metadata. In a little over 6 weeks we have gone from about 5,000 keywords indexed in Google to over 20,000, so I know we are on the right track with the website's evergreen content. (It has been a fun project to work on and see positive results so quickly!)

What I'm still figuring out is the news/breaking news and how to integrate that best with the website. What is the sweet spot for the website and how do I best integrate it? Cut the volume to one post a day that is shared on social for example, like Linda is doing? Right now the news is largely just being posted to social and not on the website's blog, and most of those posts on social are going to 3rd party sites and not to our own website. Some thoughts that go through my mind: is this too much posting that is ultimately not helping our visibility? Do our followers even want this much news, anyway? I have a constituent survey in the works so I may get some insights there.

Thanks again!

Tue, Jul 7 6:21am · Using Content Creation as a Strategy in Give & Get Advice

I'm now working for a nonprofit disease advocacy org. My current priority is a revised social media strategy to integrate/build upon the revised SEO strategy I implemented with the new website launch in May that's working well.

Currently the team posts high-quality information on social, but most of it is curated content that is not driving traffic to the org's website. They are also posting on social 3-5 times a day which seems like too much to me. I am wondering if anyone has implemented a content curation strategy that integrates well with a website and doesn't result in such frequent posting schedule on social media. Has anyone tried something like a weekly wrap up of curated content shared on social media that is posted as a blog on a website? Any other ideas?

Nov 13, 2019 · Web Development - ADA Best Practices in Give & Get Advice

Don't forget about color contrast and font size! You'd be surprised how many sites overlook the obvious! the Medium article above mentions it. Also take a look at @matthewrehrl – great comments. I am going to think on your comment about established patient health vs. community health. Do you have an example?

Nov 7, 2019 · Wikipedia in Strategy, Policy & Best Practices

I know I've tried in the past and had my edits removed. I hope someone here can offer some insights. I have heard if you are an owner of a business that you can't be involved in the page, so maybe that is why you couldn't edit the page for your employer? I've heard that if you are an official editor you have more success than someone who's trying to edit for the first time. I've also come across this, which may or may not be helpful regarding style guidelines.

Nov 4, 2019 · Wikipedia in Strategy, Policy & Best Practices

I agree that it's important to invest in a good home page – but I don't think that it's an either/or situation with regard to having an org Wikipedia page and a good website home page.

I will give you an example: many orgs will have Wikipedia pages already established by other people that may or may not be accurate and up-to-date. I'm working with a client right now, for example, who's Wikipedia page has 10-year-old info on it and doesn't even accurately describe the work on mission impact it's having now. So, my caveat would be – at least check to see if your org has a Wikipedia page and check to see if what it says is what you'd want someone to find on a web search.

Nov 4, 2019 · Wikipedia in Strategy, Policy & Best Practices

Using it in one context? I would say it's important to make sure an organization has an accurate and well-written Wikipedia page about their own organization from an SEO perspective since many times it will be what comes up in search results.

Sep 16, 2019 · Tool for creating a # ticker for presentations in Platforms, Software, and Tools

I'm not exactly sure what you are looking for – but are you familiar with Tweetdeck? You can add/remove columns and customize. One of them can be for the hashtag your conference is using. That is how I follow conferences in real-time that I'm not attending.