We create calendars a month in advance. All our clients are independent urgent & family care clinics. We are reviewing all the posts for the week each Monday morning to make sure everything is still relevant. While we want to keep the content flowing, we don't want to be tone-deaf either. We can review more often than once a week, but right now that's sufficient. We are talking about managing other health concerns during this time and how to access telehealth options in place. All those relate to COVID-19 but they aren't directly about the virus.
I am a
Mon, Mar 30 1:46pm · Finding balance between COVID-19 and normal content in Give & Get Advice
I manage social media content for several independent family & urgent care clinics. We're trying to balance our content because not all of the clinics are focused on testing for the virus. Traffic in those clinics has slowed way down and most of them are launching telehealth options. Also here it's allergy season, which afflicts a lot more people than Coronavirus (so far anyway). So we're talking about chronic illness management visits which can usually be handled via telehealth right now and allergies in addition to COVID-19. Our engagement for that content is about average but the coronavirus content is getting a lot more engagement.
Hi from Mississippi!
For the last 11+ years I've managed my own marketing and advertising agency, Momentum Consulting. We specialize in digital marketing and work with a number of urgent and primary care clinics as well as dentists and optometrists in rural Mississippi. MCSMN has been a great resource for me. I love learning more about what larger healthcare providers are doing when it comes to social and digital media and finding how we can apply some of those tactics in rural areas. One of my goals is to attend Mayo's conference one year, but unfortunately, it won't be this fall.
From research I've done Constant Contact is one of the few email marketing platforms that offer a HIPAA compliant business agreement.
We're an agency that works with small urgent care clinics. We create a content calendar using Google Sheets and send it as a pdf to our clients the last week of the month. Google Drive is our go to. We create a folder for each month where we house the images we'll use and provide a link to that as well. We have content meetings with our clients each month to discuss what needs to be included in the upcoming calendar. They also email us content from time to time and we schedule that into Asana for our content team. We use Sprout to schedule posts and because we really like their reports.
I heard about it through MCSMN. I receive email notifications of all the discussions.
Can anyone join this call? I'd love to learn more about what's working well for other practices.