Yes and no. We have a few departments using their own preferred tools from CreateSend to Active Campaign. But our IS is pushing to have all external emails be through a HIPAA compliant tool because we never know if that user is already a patient – both of those tools aren't. Their concern is mostly from a data security standpoint and since an email is technically considered ePHI, they want to take the most precaution as possible.
Digital Project Manager
Is anyone using email marketing tools to email patients? And if so, which ones? Our Patient Family Advisory Committee has said they want to receive updates about our EMR tool via email. Although we aren't sending any ePHI to the patients, we are using there emails and want to be careful about what we're using.