@soccerpen Here's a template I've created for all of our service lines to complete prior to creating a social media ad. Hope this helps!
SOCIAL AD REQUEST FORM:
• Who is the project manager?
• What is the goal of the ad(s)?
• What are the details of this request?
• What is the requested start date?
• What is the requested end date?
• What is the budget?
• What social media platforms would you like this to run on?
• Who is the targeted audience? (Options include cities, zip codes, interests, current jobs, education level, gender, and age)
• What is the recommended caption?
• Please submit the multimedia that will accompany the ad.
• What is the URL that you'd like to use?