Thanks for the feedback. I was wondering if it was just me not knowing the program well enough.
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I'm working on a patient e-newsletter by using ExactTarget, a Salesforce/AudienceRX program. Unfortunately, I can't get it to look correct in Outlook, and Salesforce says it's an Outlook issue.
So, my question is – what do you use to send out patient e-newsletters?
And if you do use ExactTarget, are you able to get the email to look correct in Outlook?
Tue, Feb 12 5:49am · Trying to prevent high bounce rate on new(ish) mom and baby site in Strategy, Policy & Best Practices
Back in October, we launched an online resource for pregnancy and postpartum. We have a mix of videos, quizzes, articles, and blog posts from local moms. Every Friday I post a new piece of content and promote it on Facebook, Twitter, and Instagram. While we usually get a lot of engagement and clicks through the Facebook post, my digital marketing manager says the bounce rates from the posts are high and people are not staying on the site to check out the other content.
So now we're trying to figure out what might get people to stay on the site a little longer, and I knew just the group to ask for advice and feedback!
Here is the link to the site in case you're curious: https://trumed.org/laboroflove
Thank you in advance for any insight and/or ideas you're able to share.
Thanks for the reply and the feedback!
My External Communications team has continued to think about this campaign as we get closer.
We have 3 main goals:
1. Increase our social media traffic
2. Reinforce our place as an LDRP
3. Show our partnership and support for the American Heart Association
As Matthew mentioned in his reply, content with babies in it is just the cutest!!
Thanks again for the advice.
My team is looking for a fresh way to promote the American Heart Association's red hat campaign for babies. We want to do something that lasts the entire month of February. What have you done in past years? Any and all ideas welcome!