does anyone allow their physicians/researchers to individually use their hospital logo on their social feeds? We have long said the physicians can mention in their profile that they work at our hospital — and must include the disclaimer "tweets/posts are my own." We have not allowed logo use for individuals. Thoughts?
Member has chosen to not make this information public.
13 hours ago · Using hospital logo for physicians on social media accounts in Give & Get Advice
A bit off topic – but wondering if your orgs allow individual departments/programs to produce their own internal e-newsletters? We have a wave of areas that want to start them, but we are worried they will jam up email boxes. We have a great intranet and would rather they post their content there. Do you have an e-newsletter policy?
Thanks for these thoughts.
I appreciate what you've said about a physician and risk. However, I do not believe most people – including physicians – are aware of the risks associated with social engagement. Our physicians mostly are asking to use social as a means of extending their personal brands as well as the medical center brand (not to engage new patients). Some also want to connect with alumni.
I would be much more likely to want to experiment with this if we had the staff that the Mayo has to train and monitor. We do not have these resources. Thus, I wanted to check to see what other similar organizations are doing in this space.
Up until now, we've done a good job at Tufts Medical Center keeping official Tufts MC social channels in the hands of the Comms department. We're now getting lots of requests from clinical departments for their own Twitter, Facebook and Instagram accounts, which the departments would run themselves (we don't have the bandwidth to do it within the Comms dept). There doesn't seem to be a way to do this without opening up the flood-gates and allowing all departments to do it. So here's my question: Do you allow individual departments/divisions/programs to have their own official hospital social accounts? If so, does your comms department monitor these? (If so, please include the number of FTEs in your social media dept). Thanks for the insight…