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Nov 7, 2018 · Posts on Google in Give & Get Advice

I've done some Google posts because I was curious to see how well they would do and just test the waters. So far, I've been using evergreen-type content. Our six posts averaged 440 views each, but there were only 6 clicks through to our site (overall). When "Grow with Google" came to Wichita, Kansas, they recommended doing these posts. We're a small staff here, but I am hoping to experiment a little more. Here are our examples: https://www.google.com/search?q=ku+school+of+medicine+wichita&ie=utf-8&oe=utf-8&client=firefox-b-1-ab#lpstate=pid:-1,av

Jul 9, 2018 · Social Media & Philanthropy in Give & Get Advice

I am also interested in this topic – thank you for posting! @matthewrehrl It seems to be becoming more common — at least I've noticed it more among Facebook friends — that when someone has a birthday they can ask their friends on Facebook to donate to a particular nonprofit. I've gone to wish someone a happy birthday on Facebook and was alerted they were raising money for a humane society as a way of celebrating instead of receiving gifts, for example. This could be beneficial to an organization's affiliated nonprofit (we have a couple of affiliated nonprofits, including a free clinic).

Jul 9, 2018 · Facebook - Decrease in Engagement? in Give & Get Advice

Lately, we've been finding big engagement (+ reach and impressions) by sharing more of the accomplishments of doctors who serve as our faculty members at KU School of Medicine-Wichita. The numbers we've seen from congratulatory messages and shares from people who are proud to know or have been a patient of one of the doctors are off the charts from what we typically receive. The same goes for other "kudos" moments for other faculty and staff.

Jan 23, 2018 · 4 Steps to Creating a Sustainable Content Calendar

Thank you for the examples. What did you use to make your pull-quote graphics with? (i.e. Photoshop?)

Dec 18, 2017 · Facebook algorithms in Give & Get Advice

A heads-up for social media managers: Facebook will be targeting “engagement bait” posts. I can think of some media organizations that post like this regularly. While I appreciate the intent behind it, I’m assuming it will also affect those who post the occasional Facebook contest, asking people to “like” to enter the contest.

What do you think? “Like” this post if you love the idea, or reply below if you don’t. (See what I did there?) 🙂

Link to more info:

http://money.cnn.com/2017/12/18/technology/facebook-spam-posts/index.html?sr=twCNN121817facebook-spam-posts0313PMStory

Dec 8, 2017 · Doximity for Dummies in Give & Get Advice

@dharlow Thank you, David.

Dec 7, 2017 · Doximity for Dummies in Give & Get Advice

@FarrisTimimi Thank you for this insight. I think building the residency site will be the focus, so this is helpful to know.

Dec 7, 2017 · Doximity for Dummies in Give & Get Advice

Thank you for sharing this.

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