I've done some Google posts because I was curious to see how well they would do and just test the waters. So far, I've been using evergreen-type content. Our six posts averaged 440 views each, but there were only 6 clicks through to our site (overall). When "Grow with Google" came to Wichita, Kansas, they recommended doing these posts. We're a small staff here, but I am hoping to experiment a little more. Here are our examples: https://www.google.com/search?q=ku+school+of+medicine+wichita&ie=utf-8&oe=utf-8&client=firefox-b-1-ab#lpstate=pid:-1,av
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I am also interested in this topic – thank you for posting! @matthewrehrl It seems to be becoming more common — at least I've noticed it more among Facebook friends — that when someone has a birthday they can ask their friends on Facebook to donate to a particular nonprofit. I've gone to wish someone a happy birthday on Facebook and was alerted they were raising money for a humane society as a way of celebrating instead of receiving gifts, for example. This could be beneficial to an organization's affiliated nonprofit (we have a couple of affiliated nonprofits, including a free clinic).
Lately, we've been finding big engagement (+ reach and impressions) by sharing more of the accomplishments of doctors who serve as our faculty members at KU School of Medicine-Wichita. The numbers we've seen from congratulatory messages and shares from people who are proud to know or have been a patient of one of the doctors are off the charts from what we typically receive. The same goes for other "kudos" moments for other faculty and staff.
Jan 23, 2018 · 4 Steps to Creating a Sustainable Content Calendar
Thank you for the examples. What did you use to make your pull-quote graphics with? (i.e. Photoshop?)
A department of our medical school wants to use Doximity to attract resident applicants. It’s been described to me as a “Facebook for doctors.”
I have done a little research on Doximity, but since it’s new to me, I was wondering if anyone who uses it could chime in and let me know what you like the best about it … and what you don’t.
Thank you in advance.