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Thu, Jan 9 1:30pm · LinkTree - Instagram in Give & Get Advice

We decided to set up a page on our own site and send people to that instead. Didn't make sense to me that we would send visitors to a different website. So, we update https://lacrosseallergy.com/instagram/ as needed to correlate to our Instagram posts.

Tue, Jan 7 4:57pm · Do you say “Physicians” or “Providers”? in Give & Get Advice

I just read an interesting article today — https://www.mmm-online.com/home/channel/features/the-new-face-of-the-american-doctor-how-marketers-can-adjust-appeals-to-reach-them. One statement jumped out at me:

It’s not just physician demography that’s evolving. Today’s HCP is as likely to be a registered nurse, physician’s assistant or nurse practitioner as a physician proper.

Dec 18, 2019 · Do you say “Physicians” or “Providers”? in Give & Get Advice

We market to several audiences (patients, CEO's, MDs, PAs, NPs, etc.) so we use the term "providers" for a few reasons. 1. We don't have the space in all of our marketing materials to say "physicians and providers." 2. Simply saying "physicians" can make a NP or PA think we can't/won't work with them for treating patients. 3. With the doctor shortage, there seems to be a shift toward more mid-level providers to fill the gap.

But this really makes me wonder if we should customize some of our pieces more when targeting some specialties. No matter what you do in this situation, you're bound to frustrate someone.

Dec 3, 2019 · Holidays and When To Post in Give & Get Advice

We're an allergy clinic, so we generally post tips for getting through holiday gatherings safely when you have food allergy. Trying to look at it from the POV of our patients and what can help them the most.

Nov 26, 2019 · LinkedIn - Invite Connections to Follow in Give & Get Advice

Interesting. It's not an option under my admin center. Do you have a showcase page? Or are you a premium user?

Nov 26, 2019 · LinkedIn - Invite Connections to Follow in Give & Get Advice

@ashleybedard I just went to our LinkedIn and we don't have that option. Did you have to do anything specific to get this option?

Nov 26, 2019 · LinkedIn - Invite Connections to Follow in Give & Get Advice

Thank you! This is just what we need to get some of our niche audience possibly following our main LinkedIn instead of just employees' profiles.

Nov 15, 2019 · How important are Facebook ratings? in Give & Get Advice

The only "pro" I can think of is when you search for a company on Google, the result for that Facebook page displays your FB "rating." So for our clinics, it is helpful because we have three times the Facebook reviews over Google reviews. I would theorize that the only way a healthcare Facebook review would influence someone is if they see a friend went there and gave a review, or if the rating is very low.