We decided to set up a page on our own site and send people to that instead. Didn't make sense to me that we would send visitors to a different website. So, we update https://lacrosseallergy.com/instagram/ as needed to correlate to our Instagram posts.
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I just read an interesting article today — https://www.mmm-online.com/home/channel/features/the-new-face-of-the-american-doctor-how-marketers-can-adjust-appeals-to-reach-them. One statement jumped out at me:
It’s not just physician demography that’s evolving. Today’s HCP is as likely to be a registered nurse, physician’s assistant or nurse practitioner as a physician proper.
We market to several audiences (patients, CEO's, MDs, PAs, NPs, etc.) so we use the term "providers" for a few reasons. 1. We don't have the space in all of our marketing materials to say "physicians and providers." 2. Simply saying "physicians" can make a NP or PA think we can't/won't work with them for treating patients. 3. With the doctor shortage, there seems to be a shift toward more mid-level providers to fill the gap.
But this really makes me wonder if we should customize some of our pieces more when targeting some specialties. No matter what you do in this situation, you're bound to frustrate someone.
The only "pro" I can think of is when you search for a company on Google, the result for that Facebook page displays your FB "rating." So for our clinics, it is helpful because we have three times the Facebook reviews over Google reviews. I would theorize that the only way a healthcare Facebook review would influence someone is if they see a friend went there and gave a review, or if the rating is very low.