Job Title
Director, Mayo Clinic Social Media Network

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Marketing professional

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· Facebook Adds New Tools for Facebook Live Amid Rising Demand and Usage

Here’s what’s been announced:

First off, for regular Facebook users, The Social Network is adding automatic closed captions, while it’s also providing a new option for people to listen to the audio of Live broadcasts without viewing the video, enabling those with lower data capacity to tune in.

Facebook’s also providing new options for fundraising and charity streams. Live broadcasters will now be able to generate toll-free telephone numbers within their broadcast, so that viewers can call in and contribute to the stream, while Facebook’s also expanding its Stars viewer donation process in order to enable musicians and cultural institutions to raise funds via Facebook Live. 

Facebook is also launching a new tool called Live Producer, which is an updated, cleaner dashboard for managing your Live broadcasts, including new, simpler tools for streaming via third-party capture tools and cameras, and connecting via the Facebook Live API – though all Page managers can also use it to connect via regular cameras and audio equipment.

· 50 Must-Have Remote Working Tools and Apps

If, like most of us, you are working from home, this article lists of 50 tools and apps that can significantly improve your working from home process, and ensure you’re able to stay on task while operating from your home office (or kitchen table, or bed, whatever the case may be).

Which of these tools are you using?

· What Is Twitch? How Do Brands Use It?

What is Twitch? Twitch is an online platform for live streams. Its users can either broadcast a live stream or watch other streamers. The streamers usually give gameplay commentary, while the viewers connect in a chat on the sidebar.

This article talks about the audience – mostly teen males – and the way several brands are reaching them.

Is this an up-and-coming platform for healthcare? See how other brands are using it and it might spark some ideas. Anybody out there using Twitch?

· How to Choose the Right Facebook Attribution Model

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use?

In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance.

· How 5 Brands Use WhatsApp For Marketing

Recently, Facebook and WhatsApp announced WhatsApp for Business – an app that brands can use to create a business account on WhatsApp. With the account, you can include company information, website links, and a product catalog on your WhatsApp profile and gain insights on audiences that interact with you.

See how 5 business – none healthcare – are using WhatsApp to build community.

· How to Use Social Media for Crisis Communications and Emergency Management

10 tips for communicating on social media during a crisis or emergency

  1. Review—and possibly pause—your upcoming social calendar
  2. Have a social media policy in place
  3. Know who’s on your “tiger” team
  4. Make sure employees are aware of your organization’s position
  5. Communicate with honesty, openness, and compassion
  6. Cite only credible sources
  7. Use social media listening and monitoring to stay informed
  8. Avoid “trend-jacking” or activities that appear profit-driven
  9. Leave room for questions
  10. Don’t disappear

This article goes into detail on each tip.

· Social Spotlight: Four brands that shine through dark times

Four quick examples of shining on social.

One example: The Shedd Aquarium. We can’t all feature cute penguins on a field trip, but we can view our limitations as opportunities to try new things.

· Podcast Statistics for 2020 - Charts and Data

Get your data and charts in this article about podcasts.

Some interesting numbers:

  • 37% of Americans Listen to Podcasts Monthly
  • Weekly Podcast Listeners Tune in an Average of 6 Podcasts per Week
  • Half of Americans Ages 12-34 Listen to Podcasts Monthly