Glad I could help, Dustin. Hope your ideas carry the day!
Director, Mayo Clinic Social Media Network
I am a
Such good answers from @matthewrehrl and @cjbryant! I'm always impressed with the quality of ideas from this community. I'm also impressed with how well you've presented the question and thought through the options, @dmcdonough01.
Perhaps the most compelling case you've listed, Dustin, concerns reach. Do they hope to reach 2% of their followers, as they will without promoting the posts on a page, or do they want to reach all of their audience – as they will when they post in a group? Our experience with Facebook patient support groups is that up to about a thousand members they can be easily managed/monitored in 30-45 minutes a day. The reality is they SHOULD spend as much time monitoring a page as they do a group to respond appropriately to comments and make sure posts comply with your standards.
Facebook Groups also have many more advantages. A big one is the increased sense of community for group members – which can result in even more loyalty to your organization. One other – the tremendous gift you give to your pediatric parents when they can receive support, encouragement, and empathy from other parents who are going through similar challenges.
(PS – I'm still not back to work as community director – just couldn't resist adding my thoughts to this post.)
This virtual social media residency for physicians, physician assistants, and nurses is sponsored by the National Center for Medical Education Development and Research (NCMEDR) Communities of Practice at Meharry Medical College.
With the advent of disasters such as COVID-19, we have reached a new normal where social media is no longer optional, but an essential tool for teaching health professionals. Health care professionals such as physicians, physician assistants, and nurses can share critical health information with colleagues, patients, and the public.
This Social Media Residency will help those attending understand why and how social media can be utilized to transform medical education and clinical practice to meet the needs of vulnerable populations (LGBTQ, persons experiencing homelessness, and Migrant Farm Workers).
Who should register?
Health care professionals such as physicians, physician assistants, and nurses.
What does my registration include?
- Full conference access
- A one-year individual premium membership in the Mayo Clinic Social Media Network (normally $295)
- The Social Media Basics for Healthcare Online Certificate. Physicians who complete the certificate can earn 3.5 CME.
Prior to the Conference
If you complete the Social Media Basics for Healthcare Online Certificate you will have a solid foundation in social media principles.
Dr. Bryan Vartabedian, MD, FAAP
Director of Community Medicine for the division of gastroenterology, hepatology and nutrition, Texas Children’s Hospital
Practical Wisdom for Mastering Your Life Online
Dr. Bryan Vertabedian is considered one of health care’s influential voices on technology and medicine. His expertise lies in understanding the emerging digital culture of medicine and how new media can be leveraged by organizations and individual stakeholders in health care
Whether you’re a private-practice physician interested in taking charge of your online reputation or the manager of a large multi-specialty group charged with teaching others, this presentation will help you make the most of your digital footprint.
Patricia Matthews-Juarez, PhD, Vice President, Office of Faculty Affairs and Development, Meharry Medical College
Lee Aase, Director, Mayo Clinic Social Media Network
Paul Juarez, PhD, Director, National Center for Medical Education Development and Research
Why is Social Media Important? The New Normal. The Time is Now
Katherine Y. Brown, EdD, Assistant Professor, Department of Family and Community Medicine, Director, Communities of Practice, Director, Dissemination Core, National Center of Medical Education Development and Research, Meharry Medical College
The Power of Twitter
Dan Hinmon, Manager, Mayo Clinic Social Media Network
The Mayo Clinic Response to COVID19
Lee Aase, Director, Mayo Clinic Social Media Network
Social Media, Crisis Communications, and the Pulse Tragedy
Cristina Maria Calvet, MBA, APR, CEO, CCH Marketing
The New Zealand Response to COVID 19: David Grayson, MD, Clinical Director Otolaryngology Head & Neck Surgery ; Clinical Lead Patient Safety & Experience at Waitemata District Health Board, North Shore, Auckland
Conclusion: Patricia Matthews-Juarez, PhD, Vice President, Office of Faculty Affairs and Development, Meharry Medical College
To reserve resources to meet critical needs, Mayo Clinic has asked me and other part-time staff to take a break for a while beginning tomorrow. We’re not sure how long that will be. In the meantime, you can contact the SocialMediaCenter@Mayo.edu with questions. Our team members @stacytheobald @robbyweber and @jsaenz03 (Jessica Saenz) will cover for me while I’m out. I’m healthy and well – and hoping you are all the same!
Tue, Mar 31 10:23am · Is your healthcare marketing department working from home? in Give & Get Advice
Thanks for asking, @lizatillman. Over the past few weeks the Public Affairs team at Mayo Clinic (which includes our Social and Digital Innovation Team) has been transitioning more and more to working from home. The entire organization is now 100% working from home. This isn't a big shift for me, since I've worked from my home office on the west coast all along, but it certainly changes the dynamics for our team.
As many other groups at Mayo Clinic also work from home, one of the challenges we've faced is managing the organization's internet bandwidth. For example, we've been asked to avoid video calls and stick with audio to lighten the load. Also – how do we communicate sensitive information to employees working from home on sometimes-unsecured devices?
What challenges have you seen?
Want your employees to share more about your business on social media? Wondering how best to guide their social media posts?
In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model.
Wondering what your healthcare audience is searching for on the internet right now?
This article tracks searches and recommends topics for several industries, including health and fitness. Top searches in that niche include:
- How to get health insurance
- Indoor workouts
- How to strengthen your immune system