I loved it, specially that this update fixes the private messaging issue on the mobile version, great work and effort you should be thanked for.
Thanks guys for everything
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Mon, Oct 7 4:07am · Inspiring Health: Learnings from an Evolving Content Strategy
Far beyond amazing, thanks for the rich content.
Hello dear MCSM Networkians 🙂
I was asked to consult one of the top 5 hospitals' chains in the middle east regarding their digital marketing strategy and structure of digital marketing unit where they are allocating about 55K USD as a monthly advertising budget on 4 Digital marketing channels. about 90% of the monthly budget is allocated to promote discounts and the other 10% for all other types of content mainly for promoting Visiting international consultants.
Their complaint was that they never meet the expectations.
my primary advice was to limit the massive amount of services discounts and redirect the budget for creation of premium content showing the capabilities of the team and facilities, level of quality and technical advancement, testimonials, equipment, and content that promote health etc
My question to you, How do you find aggressive promotions as a main marketing strategy for a healthcare facility?
What would be your advice for such a case?
Love you all
I actually envy most of you, having a natural interest from your different departments to have their own social media profiles, while here – in Egypt – where I work in almost all the projects I have worked on for the past 10 years about 16 different entities which vary from General hospitals to specialized medical centers and polyclinics, we have spent lots and lots of time to just convince a few number of the medical team to join the social media team by any mean.
Actually this is an issue I wish to have here in Egypt 🙂
Sun, Sep 15 2:04pm · How Your Physicians Can Create a Large Digital International Platform in Give & Get Advice
Hello dear Matthew, This is very interesting, will watch it and feedback you.
Sun, Aug 25 10:00pm
Thanks for that, very helpful
Sun, Aug 25 9:59pm
I loved it, thank you very much for sharing
you really make me believe in the word " Sharing is Caring" 😄