I love the idea of using opt-out over opt-in for such things. Come on down to the conference and we can chat about where politics, corporate social responsibility, and action-based brand culture mix after we get through the data and learnings from the Donate Life campaign. Should be a great discussion. Like many things there may not be a right answer but there are some great examples of companies doing it on different scales.
Member has chosen to not make this information public.
Tue, Aug 6 2:24pm · What We Leave Behind: Social Media Marketing for Deceased Organ Donation
Tony Hart will present “Donate Life Word of Mouth Campaigns” at the Mayo Clinic Social Media Network 2019 Annual Conference. To learn more from Tony and other expert speakers, please join us!
It takes less than a minute. Fill out the online form. Confirm that you’re not a robot. Hit the submit button. You’ve now agreed to donate your organs and tissues for transplant upon your death. Commence the feel-goods. That’s the feeling social marketing should give.
You can register yourself
to be an organ donor here if
you’d like. It’s an easy to fill out the form that took me 50 seconds to do. Every
sign up helps reduce the future organ donor waiting list, which currently
stands at more than 110,000 Americans. So why with 95% of people being in favor
of being an organ donor, are only 58% registered as deceased organ donors?
As health care marketers, it’s important to understand the obstacles to
deceased organ donation registration. Is it a lack of awareness? Is it a lack
of information or misinformation about the process? What can we as health care
marketers do about it? How can we reach people who have not registered? How can
we get them to take action?
Learn why it makes sense to run cause marketing campaigns to strengthen
your brand and do social good.
Join me at the 2019 #MCSMN Annual Conference, where I’ll share learnings about Mayo Clinic’s 2019 Donate Life campaign and we can discuss marketing’s place in health care.
Tony Hart does Patient Loyalty and Engagement marketing for Mayo Clinic. He champions others to share their life-changing stories and develops ways to amplify their reach and impact. Perpetually curious, Tony is experienced in digital word of mouth campaigns, loves when science fiction becomes reality, and finds joy in new solutions.
Nov 5, 2018
Agreed! It's nice when used correctly but it's horribly overused. They should force the Retweet to be a "Retweet with Comment" at least.
Jul 2, 2018
Great article. Thanks for posting Dan! Providing a direct link to the review page is a great tip for anyone looking for more reviews.
Apr 20, 2018 · How to Create Square and Landscape Videos with Lower Thirds
Very helpful! Thanks so much Audrey! What great tools to use on your phone.
Jul 24, 2017
Great news Dan! Have you seen any pages actually do this yet? I’d love an example.
Have you thought about breaking it down into costs? Managers are used to making decisions that way.
Such as your time to run the Instagram account properly (hours by your hourly rate) vs. your time to setup paid ads (FB or Google) and spending the money of them when the events roll around. They might be surprised to see the cost of running an Instagram account and decide to spend that money on FB/Google ads instead.