Our Social Media used to be managed by everyone in our Marketing department…when or if we had time. At that point I started pushing adding "Social Media Manager" to my job role. I've since been the manager for 3 years now.
In our Marketing Department we have:
(3) graphic designers
(1) photographer (me)
(1) Marketing Director
(1) Assistant Marketing Director
1 of our graphic designers is dedicated to producing social media content on top of her other projects. Our copywriter and myself do the same.
Between the graphic designer, copywriter and photographer (me) us three makeup the social media team.
Our videographers will produce content that then can be later sized for social media as well.
I feel like if we had our social media team just dedicated to social we could push out way more content but since we all split our time between social and other projects we do what we can and it works well.
I hope this make sense, hah!