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Thu, Mar 14 11:21am · What's more important: likes/comments, shares, or clicks to your site? in Give & Get Advice

We're in the midst of aligning the social media strategy of two formerly separate health systems, and have discovered there are different perspectives on what the primary goal for a health care system's social media is/should be. So I'm interested to know from others. For you, is it more …
* Drive traffic to your website
* Engage in conversation with your Facebook fans/followers
* Produce content that gets shared by your fans/followers


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