Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers, such as "What time is it in Seattle?"

These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries.

Before posting this to NYCU, I searched "What time is it in Phoenix?" and the SERP was so refreshing! Only the answer was displayed, along with the button to see all the results.

Please login or register to post a reply.