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You’ve Got 24 Hours to Respond to Customers on Social Media

Posted by @audreylaine, Tue, Jan 23 9:35am

Social media isn’t just a way to promote your business. It also provides an avenue for interacting directly with customers and addressing customer questions and complaints. Sites like Twitter, Facebook, Instagram, and many others have changed the face of both marketing and customer service.

But customers now expect different things from businesses today, and social media demands accountability from brands. Sprout Social recently conducted a survey exploring this new customer service world. Here are some of the top insights from that study.

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