YouTube’s New ‘Explore’ Tab Helps Users Discover Videos Based on Viewing Activity

Posted by @audreylaine, Jul 25, 2018

YouTube is testing a new tab in the iPhone app that is designed to help users find videos they may not have discovered on their own.

The new ‘Explore’ tab surfaces videos based on a user’s viewing activity.

However, since YouTube emphasizes users would not have otherwise encountered the content, it’s unlikely the videos will be from previously viewed channels.

In other words — the Explore tab will help expose YouTube viewers to new creators.

This is in contrast to the Home tab, which tends to feature recommended videos from channels that a user is regularly watching.

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