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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2375
Joined: Apr 13, 2011

YouTube Announces New Ad Targeting Options, Improved Measurement Tools

Posted by @DanHinmon, Mon, Jan 23 9:56am

YouTube has announced a set of new changes, most of which are focused on the expanding role of mobile. More than 50% of YouTube views come via mobile device.

To help you tap into this audience, they’re adding some new targeting options, while they’re also looking to improve insights and data.

This article recaps what’s been announced.

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