YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates and Changes

Posted by @Margaret_Marie, Dec 13, 2018

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent.

In 2016, YouTube published a research paper that provides a high-level overview of their recommendation system’s architecture, and they also launched a course for creators about getting discovered on their platform.

Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. Read on to learn what we discovered and how you can bolster your presence on the video platform…


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