Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Why You Shouldn’t Trust the Conversion Rate in Google Analytics

Posted by @DanHinmon, Dec 24, 2015

It’s not that Google Analytics metrics are wrong. It’s just that sometimes they are not what they are expected to be. This article takes a look at two important (and often misunderstood) metrics: Sessions and bounce rate.


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