Edelman Worldwide, the world’s largest public affairs firm, surveyed 33,000 people around the world and asked them who they trust. The top response? “People like me.”
As this article states, “Consumers have come to trust the opinions of their peers or other online experts far more than brands—and nearly as much as their friends.
“According to the same study, about 40 percent of respondents said they’ve purchased something after seeing an influencer feature it on his or her social pages.”
But how do you build social proof for your hospital or healthcare system? Read this story for ideas.