Stacy Theobald

Posts: 118
Joined: Feb 08, 2011

Why Twitter Lists Are Still a Great Tool for B2B Marketers

Posted by @stacytheobald, Wed, Apr 17 2:11pm
B2B marketers can benefit in numerous ways by taking full advantage of the power of Twitter lists. Whether it’s showing respect for and nurturing prospective clients, engaging current clients and fans, or helping to build trust in marketing, smartly putting Twitter’s many list features to use offers potentially large and oftentimes overlook advantages.

Twitter By the Tape

Why should B2B marketers care about using Twitter? Here are some recent statistics:

  • With over 321 million monthly active users worldwide including 66 million is the U.S., Twitter is among the top tier of social media platforms (Statista)
  • Twitter’s fourth-quarter 2018 revenue reached $909 million
  • Advertising revenue climbed to $791 million, a 23% increase for the quarter
  • 85% of B2B marketers use Twitter to distribute content (Statusbrew)


Agree. Twitter Lists are a big deal, and, once you have a sense of your digital platform purpose, they can be a key step.

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