Why People Follow (And Unfollow) Brands on Social Media

Posted by @audreylaine, Tue, Jun 18 11:53am

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

The report was based on data from a survey conducted in February 2019 among 1,011 consumers.

Half of the respondents say they follow brands on social media to learn about products/services, and 48% follow brands on social media to be entertained.

Some 40% say they follow brands to stay up to date on company news; 38%, to learn about promotions/discounts; 36%, to connect with similar people; 36%, to be inspired; and 35%, to be educated.

COMMENT

48% for entertainment? Now that’s good for thought for healthcare.

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Interesting information! I found the why consumers stop following to be very interesting too. It backs up the 'entertainment' issue, which I would venture to say, although others may disagree, means quality content, not simply puppy videos 🙂

I certainly saw myself in the why I quit following brands in the top responses. It made me think more about what content I post on my site.

As my wife used to tell me about my writing all the time "Scott, quit talking AT your readers and talk WITH your readers." With that in mind, my content did certainly take on a more entertaining, personal tint.

Thanks for finding and sharing this!

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@IndianaScott

Interesting information! I found the why consumers stop following to be very interesting too. It backs up the 'entertainment' issue, which I would venture to say, although others may disagree, means quality content, not simply puppy videos 🙂

I certainly saw myself in the why I quit following brands in the top responses. It made me think more about what content I post on my site.

As my wife used to tell me about my writing all the time "Scott, quit talking AT your readers and talk WITH your readers." With that in mind, my content did certainly take on a more entertaining, personal tint.

Thanks for finding and sharing this!

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Solid advice from a wise woman! And I agree about the puppy vids.

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