Right now—meaning this minute, or at the very least this quarter—is the best time to start placing advertising and other meaningful branded content in Instagram Stories.
That’s according to companies like Smirnoff and Nike, who are finding that Stories, rather than the traditional Instagram feed, is giving them the best bang for their buck. And this sweet spot may not last.
Per an article in Digiday, Smirnoff has found success in placing both organic stories and paid video ads in Stories. And Stories are performing well for the brand compared to feed placement and Facebook news-feed placement for a few important reasons, which are listed here.