Facebook’s head of creative shop for Northern Europe says the average person scrolls through 300 feet of Facebook feed each day.
How do you grab their attention? Consider short video. And by short, Kat Hahn really does mean short – 3 to 8 seconds.
For healthcare, let’s consider short anything under 2 minutes.
Hahn explains that FB developed a theory based on the following consumption moments:
How many of your viewers fall into category 1? Facebook says it’s 70%, thus the need for quick snippets. Only 10% fit the lean- back mode.
Liked by Jamie Rauscher