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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011

Why LinkedIn Is About to Make a Big and Unexpected Shift

Posted by @DanHinmon, Jun 1, 2016

LinkedIn is no longer just a jobs site. It’s seeking to create a map of the digital economy, its participants, and every facet of opportunity linking these nodes together.

LinkedIn has invested heavily in online training, building a freelance marketplace, and featuring publishing/content marketing.

If you haven’t visited LinkedIn lately, it may be time to take another look.

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Stephanie McCormick
@smccormick

Posts: 26
Joined: Aug 14, 2015
Posted by @smccormick, Jun 2, 2016

Thanks for sharing that @DanHinmon, it’s very interesting seeing how LinkedIn is diversifying. Definitely lessons to be learnt for other social media platforms that are stagnating. LinkedIn’s recent partnership with Virgin America was also really clever, letting you upskill while you fly! (Although I have to admit, sleeping is usually my go-to activity on a flight!)


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011
Posted by @DanHinmon, Jun 2, 2016

I missed the Virgin America partnership @smccormick. How does that work?


Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 132
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Jun 2, 2016

I’m a big fan of publishing content on LinkedIN Pulse. It is a super way to showcase expertise and keep you visible on the site.


Stephanie McCormick
@smccormick

Posts: 26
Joined: Aug 14, 2015
Posted by @smccormick, Jun 2, 2016

I like your posts on there @MarieEnnisOConnor, have you ever cross-posted to Medium? Wondering about whether that’s worth the time and effort. @DanHinmon I think they’re targeting the ‘working traveller’ community, making videos on leadership, work-life balance and productivity available during flights. It was a clever move leveraging off the success of Richard Branson as an influencer on the platform. This article talks more about it: https://blog.linkedin.com/2016/03/15/never-stop-learning-access-lynda-com-courses-on-your-next-virgin-america-flight


Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 132
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Jun 3, 2016

Thanks @smccormick You know I did try Medium at the start but I didn’t stick with it. How about you?

Posted by @LeeAase, Jun 3, 2016

Thanks for sharing this, Dan. We’re going to have a post (today, I think) here on the site about how we employed one of the tips on LinkedIn @serenaehrlich mentioned in her webinar. I know I definitely want to make LinkedIn a priority in the coming months.


Stephanie McCormick
@smccormick

Posts: 26
Joined: Aug 14, 2015
Posted by @smccormick, Jun 5, 2016

Haven’t touched it actually, on the one hand I want to be an early adopter to see the potential and where it could take me, but on the other hand I’m already quite strapped for time so it’s a bit of an effort adding another platform in the mix! Sticking with the tried and true at the moment 🙂


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2322
Joined: Apr 13, 2011
Posted by @DanHinmon, Jun 3, 2016

Thanks for the link to the Virgin America partnership with Lynda.com and LinkedIn, @smccormick. A very interesting way to encourage business flyers to choose Virgin America. Although there are many considerations when selecting a flight (points, non-stop, costs, level of service, etc) this would definitely cause me to search for a Virgin connection. How about you?


Stephanie McCormick
@smccormick

Posts: 26
Joined: Aug 14, 2015
Posted by @smccormick, Jun 5, 2016

@DanHinmon I think for me it would work more in the other way, encouraging me to try another Lynda course after taking one on the plane. A relationship that both parties can leverage off, definitely.

Posted by @LeeAase, Jun 5, 2016

I agree with Stephanie…I wouldn’t see picking an airline based on an online course bonus, but getting a taste of an online course might get me to pay for another. I know I’ve been on some flights that had three episodes of a TV series in the in-flight entertainment, and those led to some binge-watching on Netflix or Amazon Prime when I got home.

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