Through print and electronic surveys, Johns Hopkins found that 13 percent of staffers at the hospital don’t have access to computers during the day. The marketing team is reaching them through print.
“There’s still a spot for print because our audience tends to embrace it and appreciate it,” Amy Goodwin, the senior director of strategic communications and public affairs at Johns Hopkins Medicine says.
But Goodwin understands the importance of digital, too. The hospital publishes three e-newsletters.
How do you balance print with social/digital?