Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

Why it Takes So Long to Achieve Social Media Success

Posted by @DanHinmon, Sep 1, 2015

Thanks to @ksaustin for tweeting the link to this article that explains – just as the title indicates – why it takes so long to achieve social media success. Mark Schaefer connects the dots between awareness – which comes first – and sales – which follow. Might be good to share this concept with your leadership. It’s not all about immediate ROI.


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