Why Filtering in Social Media Is Becoming Inevitable

This Fortune article points out that recent decisions by Twitter and Instagram to prioritize feeds based on algorithms is inevitable. Why?

Although Instagram has said that users miss 70% of the content in their feeds, and that affects their interaction with the app, Fortune sees a different motivation: "Algorithmic-filtering is part of its master plan to show us more ads."

Where do you think the balance lies between user and advertiser?

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