Why Emotion Is So Essential to Effective Video Marketing

Posted by @audreylaine, Nov 30, 2017

This article from C&C gets to the root of effective video marketing. Emotion converts.

These 4 rules for relatable video content are important to keep in mind.

  1. Embrace paid advertising.
  2. Tailor the video for the promotion platform.
  3. Keep the story simple and the idea conveyed succinct.
  4. Run everything through an extensive approval process.

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