Dan Hinmon, MCSMN Director

Posts: 3038
Joined: Apr 13, 2011

Why Cheetos Is Crowdsourcing Its Latest Campaign

Posted by @DanHinmon, Aug 12, 2016

It’s Friday! So how about a little Cheetos news?

The Cheetos Museum was created in late June and lives online. Filled with many weird, wonderful lookalike Cheetos shapes submitted from fans of the brand, this spirited museum is equal parts clever and accessible to all. Most of the art in the museum was crowdsourced, or shall we say “curated,” by the company’s dedicated and creative community of fans.

See for yourself:

But what’s the lesson for healthcare marketers?

The Cheetos Museum is part of a growing trend. An Adweek article reveals that Glade, Land O’Lakes, Hulu, and other brands are curating their own museums as part of a storytelling and larger brand immersion perspective.


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