Why Brands Are Misusing Social Video and Losing Customers

This post is the lead-in to a Convince & Convert podcast with Brian Fanzo, CEO at iSocialFanz LLC. However, you don't need to listen to the podcast (I didn't) to pick up some great ideas. For instance:

• The problem is, brands have not built communities; they have built followers.
• You build a community around people coming together for a common purpose and a common passion. There is no better way today to share that purpose or that passion than video.
• To think like a fan means how do I create content, how do I give people access to information, insights, places, and people that they can’t get anywhere else?

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