According to Hootsuite, in 2016 only 12% of Snapchat users were ages 35-54, and those older than that were a single digit percentage.It’s fair to assume at this point that Snapchat isn’t going to become part of the daily social routines of older generations.
When you look at the demographics aged 34 and younger, however, things get more interesting. More than half of new Snapchat users are actually over 25 years old and this segment is growing twice as fast as users under 25.
The article shares more details.
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