Stacy Theobald

Posts: 78
Joined: Feb 08, 2011

Which Social Media Platform Your Business Should Choose - and Why

Posted by @stacytheobald, Nov 5, 2018

All businesses can benefit from social media marketing, but choosing the right social platform for your business, and your marketing aims, does take some effort, some research work to determine.

Of course, Facebook is the biggest social platform, and you likely do want to maintain a presence there, but Instagram, which is rising fast, may not be your best bet if you don’t have the capacity to create images – or maybe if you’re in the B2B sector.

The key is determining where your specific target audience is active, and aligning that with your aims, and capacity. To help with this, the team from Branex have put together this handy overview of essential stats and insights on each of the major social platforms.



Understanding which social media platform to use for what will not only save you time, it will help you get further down the path to your goals. However, that doesn’t mean you don’t have to spend a lot of time on it—the social channel’s definition is to be social. We always recommend you spend at least six hours per week on monitoring, posting, and responding alone (Insider tip: use a scheduling platform like Hootsuite to save you some time). If you’re one of the 33 percent of CEOs that just plain don’t have time to strategize, engage in real-time, and schedule posts, we strongly recommend finding a partner like Sky Potential Digital Marketing Agency ( )who can do it for you.

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