Dan Hinmon, MCSMN Director

Posts: 2881
Joined: Apr 13, 2011

Which Marketing Channels Have the Best ROI Measurability?

Posted by @DanHinmon, Sep 12, 2016

Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.

The channel with the least ROI measurability – according to the survey? Webinars.


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