If you’re confused – as I have been – about what in the heck is branded content and how does it differ from good old marketing, this article takes a stab at clearing all that up.
But it doesn’t stop there. Turns out branded content on brand pages gets much less traction than branded content that is shared by your friends.
A nice summary: Why not take to the channel consumers trust the most and make your content work even harder for you? You’ll be getting vastly more exposure when coupled with influencers in your industry and getting people to take action on your content in ways that a typical ad just can’t match.