Social media is an eternally tough nut for B2B marketers to crack. In Content Marketing Institute’s (CMI) 2019 benchmarking report, fellow practitioners called out changes in social media algorithms as the second-biggest issue of importance this year, behind search algorithms.
TopRank Marketing believes that best answer content is the most reliable way to remain visible amidst Google’s unpredictable shifts. Is video the best answer for enduring social media relevance? To explore that question, they dive into the latest news surrounding the three most prominent social platforms for B2B marketers: Facebook, Twitter, and LinkedIn*.