When Breaking Social Media Rules Leads to Better Engagement

Posted by @audreylaine, Nov 16, 2017

This summary of an Instagram case study shows how 13 posts in 3 days led to 5 times the engagement of the closest competitor. It’s a really interesting article, and something you may want to try!

5 Tips for Breaking Social Media Rules the Smart Way

  1. Set a threshold.
  2. Keep an eye on those engagement rates.
  3. Keep your other eye on your tagged photos.
  4. The algorithm will deliver these posts to your audience out of order.
  5. Finally, expect to make mistakes.


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