MakalaArce
@MakalaArce

Posts: 154
Joined: Jan 31, 2011

WhatsApp could wreck Snapchat again by copying ephemeral messaging

Posted by @MakalaArce, Mon, Nov 19 9:26am

WhatsApp  already ruined Snapchat’s growth once. WhatsApp Status, its clone of Snapchat Stories, now has 450 million daily active users compared to Snapchat’s 188 million. That’s despite its 24-hour disappearing slideshows missing tons of features, including augmented reality selfie masks, animated GIFs, or personalized avatars like Bitmoji. A good-enough version of Stories conveniently baked into the messaging app beloved in the developing world where Snapchat hasn’t proved massively successful….

…it’s so surprising that WhatsApp hasn’t already copied the other big Snapchat feature, ephemeral messaging. When chats can disappear, people feel free to be themselves — more silly, more vulnerable, more expressive. For teens who’ve purposefully turned away from the permanence of the Facebook profile timeline, there’s a sense of freedom in ephemerality…

Yet right now WhatsApp only lets you send permanent photos, videos, and texts. There is an Unsend option, but it only works for an hour after a message is sent. That’s far from the default ephemerality of Snapchat where seen messages disappear once you close the chat window unless you purposefully tap to save them.”

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