What is AMP? AMP
“AMP (Accelerated Mobile Pages) were created to allow for pages to load extremely fast (by cutting out the fat from your original source code) and provide an awesome user experience. Users can follow some basic instructions, use WordPress or other plugins, and in practically no time have mobile variants of their web content that loads super fast.”
But is it worth adding to your pages? This article is a deep dive and among many other issues addresses how to measure real value from AMP in Google Analytics.