A couple of weeks ago I posted an article by Jay Baer pretty much claiming Twitter is dead as a platform for brand interaction and engagement.
This post by Mark Schaeffer rebuts Jay’s position, claiming that “Twitter ….. is awesome.” The reason for less engagement by brands, he asserts, is that they have stopped trying. They’re focusing almost exclusively on Facebook and Google.
Schaeffer concludes: “Have brands been unsuccessful on Twitter because it takes a special approach to connect on this quirky platform, because the billion-user-promise of Facebook has been so intoxicating, because brands have become lazy link broadcasters? Or, is there some chronic and unsolvable issue in the DNA of Twitter that truly makes it ineffective for marketers?
“I don’t know for certain but my instinct is that the first scenario is the true one.”
Liked by Megan Rowe