Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy.
This is partly because there are so many bid strategy options in Google Ads, each with its own nuances.
Even when you think you understand how they work based on their descriptions, that doesn’t always translate into how they work in practice. As a result, you’re never entirely sure of your footing.
Therefore, in this article, VIP Contributor Pauline Jakober walks you through some of the basics of manual and automated Google Ads bidding. I’ll then give you some tips for moving into automated bidding when you’re ready.