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What the Big Facebook News Feed Changes Mean for Brands

Posted by @audreylaine, Tue, Jan 16 9:34am

Here’s Hootsuite’s take on the Facebook algorithm change.

  1. Continue posting engaging, quality content that prompts comments.
  2. But don’t fall into the “engagement-bait” trap.
  3. Encourage customers to follow you on your Facebook Page.
  4. Increase your ad budget.
  5. Make more Facebook Live videos.
  6. Invest time in Facebook Groups.

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