What Millennials Will Hate About Your Snapchat Ad

This article claims that advertisers' marketing efforts on Snapchat have been largely unsuccessful, which have left many marketing directors scratching their heads and wondering why that is.

One reason is that many companies are still trying to market to Millennials the same way they did to older generations. However, just like every generation, Millennials have specific wants and needs that marketers need to understand to be successful in their campaigns.

Here are some suggestions.

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