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Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2318
Joined: Apr 13, 2011

What Makes Content Go Viral? 3 Experts Weigh In

Posted by @DanHinmon, Wed, May 31 10:15am

You probably agree that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.

That said, here are some ideas of what can help.

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Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 131
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Thu, Jun 1 8:22am

Here’s an interesting study I often refer to on the relation between emotions and virality – you might find it of interest.

https://arxiv.org/pdf/1503.04723.pdf


Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2318
Joined: Apr 13, 2011
Posted by @DanHinmon, Thu, Jun 1 10:27am

Thanks for sharing @MarieEnnisOConnor. What do your clients find most interesting about the research?


Marie Ennis-O'Connor
@MarieEnnisOConnor

Posts: 131
Joined: Aug 14, 2015
Posted by @MarieEnnisOConnor, Thu, Jun 1 10:54am

Oh I don’t mention it to them 😉 If they hear the word viral, they expect too much! I use the study in my teaching and writing though to discuss what kind of content evoke emotional responses

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