Share this:
Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2422
Joined: Apr 13, 2011

What Makes Content Go Viral? 3 Experts Weigh In

Posted by @DanHinmon, May 31, 2017

You probably agree that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random.

That said, here are some ideas of what can help.

COMMENT

Posted by @MarieEnnisOConnor, Jun 1, 2017

Here’s an interesting study I often refer to on the relation between emotions and virality – you might find it of interest.

https://arxiv.org/pdf/1503.04723.pdf

MEMBER
Dan Hinmon, MCSMN Director
@DanHinmon

Posts: 2422
Joined: Apr 13, 2011
Posted by @DanHinmon, Jun 1, 2017

Thanks for sharing @MarieEnnisOConnor. What do your clients find most interesting about the research?

Posted by @MarieEnnisOConnor, Jun 1, 2017

Oh I don’t mention it to them 😉 If they hear the word viral, they expect too much! I use the study in my teaching and writing though to discuss what kind of content evoke emotional responses

Please login or register to post a comment.

© Mayo Clinic Social Media Network. All Rights Reserved.