Facebook has the largest monthly user base of any social media platform in the world. The social media giant has 2 billion active users every month. That’s a substantial number of users that local businesses can promote to monthly.
But, of course, this figure includes users around the world – not just in the business’s local area.
Demographic-wise, Facebook has 83% of women and 75% of men on the platform, with 88% of people age 18 to 29 on Facebook. This figure falls to 62% when considering users 65+, but it’s still a substantial percentage of each demographic.
Increasing followers on Facebook is possible, and you’ll need to: