Dan Hinmon, MCSMN Director

Posts: 2878
Joined: Apr 13, 2011

What is Predictive Analytics?

Posted by @DanHinmon, Aug 22, 2017

This article explains the concept of predictive analytics as a marketing tool.

A summary: “For marketers, the next evolution of analytics is prescriptive, where our software helps build a recommended course of action. With machine learning and artificial intelligence, we will be able – with high-confidence predictive models – to determine what to do next in a programmatic way.”


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